The low point the combination of these few errors: entering a market too quickly without researching the icp selling at the wrong icp a lack of a dedicated regional strategy salespeople on the ground too quickly ineffective marketing spending raised big questions about our ability to succeed in the dach market, in the same way we did in the uk. Liam says: "It came down to the fact that we went too fast and too hard without having a sufficiently thought-out strategy for the region.
We hired people before we had a proper plan cash app data and didn’t think enough about how our icp would change. And because we didn’t know who we were selling to, we ended up selling to companies that weren’t core to our icp.Now we think about warming up a market first so that we can create demand there before we fully enter it. Because we haven't done that, it's made our expansion much more difficult and has affected us in terms of expansion costs and morale.
" now that we have uncovered all the layers and exposed our learnings, it is time to share our success stories. How we turned things around to grow dach by in ? Find out how we redid the entire expansion journey in france – but did it right this time. Transforming dach into a superpower over time, we have learned from our initial mistakes - we have made huge progress in this region, and it is now outperforming in terms of achieving pipeline and revenue goals.