The launch of Meta’s AI in Portuguese therefore aims to strengthen the digital presence of Brazilian companies, especially after the pandemic. Guilherme Horn, Head of WhatsApp for Strategic Markets, also highlighted that many companies without a digital presence have found in WhatsApp a bridge to reach their customers.
Expanding features and support
During Meta Conversations, other new features were presented, including the possibility kazakhstan phone number library of business calls via WhatsApp and customized messages for customers. In addition, Meta announced Meta Verified, a verification seal for companies, offering greater credibility and improved support.
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Payments made easy with Pix
Meta has also introduced the Pix payment functionality on WhatsApp, simplifying transactions for users and businesses. This integration aims to take advantage of Pix’s popularity in Brazil, making the buying and selling process more agile.