Data collected by the World Health Organization (WHO) indicate that Brazil is the most anxious country in the world. What does this have to do with marketing? A lot. To begin with, the reality shown by the numbers indicates that Brazilians are, in general, impatient. This means, for example, that Brazilian consumers tend to get frustrated when they are not served quickly when trying to communicate with brands and companies.
Another scenario fueled by immediacy is the length of time Brazilian consumers pay attention when browsing the internet. Data released by Nielsen indicate that the average time a website user spends focusing on a website is around eight seconds, which means companies have little time to capture attention and convert it into leads.
Given the urgent demand for agility, it is up to companies nigeria whatsapp data to reach out to consumers and offer solutions. Conversational Marketing stands out among the marketing actions that can be adopted to serve customers in agile times. “Conversational Marketing is nothing more than the relationship described by a visitor who wants to talk to a company on conversational channels to exchange information,” emphasizes Fabrício Toledo, CEO and co-founder of Leadster, in an interview with Clube Mundo do Marketing.
By establishing a direct contact bridge with the consumer, when used well, conversational channels alleviate the search for quick answers and contribute to increasing the chances of conversion. “Companies that can contact and respond to a lead within one minute increase their chances of converting them to the next stage of purchase by 391%,” argues the CEO.
To take advantage of the potential of conversational channels, however, companies must understand their customers’ pain points in order to discuss them. “We need to talk about what people are interested in. It’s not just about talking; it’s about what the person is looking for and what they are interested in at that moment. Therefore, the big secret of Conversational Marketing is to be relevant in the conversation, asking questions that are linked to the objective,” concludes Toledo.