The rise of hyper-casual games
The popularity of hypercasual games has grown significantly in recent years. Unity, as a leading game development platform, reported that from the first quarter of 2017 to the second quarter of 2021, the proportion of hyper-casual games in U.S. mobile game installations increased from a few percentage points to 40%.
The reasons for this growth can be attributed to the following factors:
Simple and instant playability: Hyper-casual games are designed with no learning curve and players can start playing immediately.
Short Play: These games are great for entertaining during short breaks or free moments.
Stress Relief: Many people play hypercasual games to relieve stress and kill time.
Universal appeal: Simple game mechanics make these games accessible to players of all ages and experience.
Popular examples of hyper-casual games
Here are some examples of successful hyper-casual games:
Flappy Bird : One of the first afghanistan mobile phone number list hyper-casual games, this game achieved huge popularity.
Fun Race 3D : This game tests the player's precision and timing.
Candy Crush Saga : Although not strictly a hyper-casual game, it shares many similar characteristics to the genre.
Pocket Champs 3D Racing Games : AppMagic reports that this game is one of the most profitable hyper-casual games in recent years.
Profit model
Hyper-casual games mainly rely on in-app advertising to achieve profitability. According to a Helpshift report , more than 70% of a hyper-casual game’s revenue typically comes from advertising: banner ads, video ads, and bonus ads.
This profit model fits very well with the design concept of the game. As Udonis explains, "The game has been on the market for a long time and has been tested and tweaked many times." This iterative process allows developers to optimize advertising strategies and maximize revenue without Affect user experience.