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This highly personalized approach ensures that your interactions are highly relevant and the conversation is always on point. This allows you to better engage with your customer base, improving the user experience. HubSpot Live Chat is also customizable and is another important advantage that you should use. You can customize the look and feel of the widget’s chat window to match your brand, making it visually appealing and in keeping with your website’s style. Additionally, HubSpot gives you control over how the widget behaves on both desktop and mobile screens.