If the ad copy and the landing page content are not aligned, users will not reach the desired page and will not convert. Therefore, it is necessary to design the ad copy and landing page content in line with the user's search intent. In addition, it is important to check the quality score of your paid ads and improve the ad copy and landing page for keywords with low scores. Quality score is an indicator of the quality of your ads, and the higher the quality score, the higher the ad's display ranking and the lower the cost per click .
In order to increase your quality score, it is important canada telegram phone number list to comprehensively review and optimize the relevance of your keywords, the relevance of your ad copy, and the quality of your landing page . Method 2: Selecting effective keywords Selecting effective keywords is essential to lowering your cost per conversion. If you can find and monopolize effective keywords with little competition, your cost per conversion will be lower. Identify the main keywords related to your products or services, and use a tool to check the monthly search volume and competition for each keyword.
It is recommended to select keywords that have a certain amount of search volume and are not too competitive. It is also important to use long-tail keywords related to your products and services to select more specific and relevant keywords. Regularly review the keywords you have selected and optimize your keyword list by deleting keywords with low click-through rates and conversion rates . Method 3: Leverage audience targeting By using audience targeting, you can lower your cost per conversion.