Regionalizing aims to generate a connection with the 'ideal customer' (just like digital marketing), aiming to meet the specific demands of that region and, more than that, truly understand their desires, pains, values, ideals in order to serve them.
This connection is achieved through factors such as: language, medical practice email list changes to the brand's visual identity and slogan and, if necessary, even price changes, in order to keep up with the reality of that location.
The basic elements of regionalized marketing are:
regionalization: (adapt to the reality of that consumer);
empathy: making the consumer identify with him/herself;
emotional involvement and engagement: use of local languages, symbols and jargon;
trust: such a connection conveys credibility to the public;
Closing: feeling fulfilled during the 4 stages, the consumer tends to acquire what is offered to him.
Regionalization in digital marketing
First of all, the similarities between the two need to be highlighted!
Interestingly, regionalized and digital marketing have segmentation as their 'super asset', based on in-depth knowledge about the public with relevant information and data that allow for customized targeting.
Now, when it comes to Brazil, a very diverse country with 209.3 million inhabitants, 70% of whom use the Internet daily , unifying the two strategies makes perfect sense.
With this mindset, technologies such as Customer Search emerged, responsible for positioning companies, products and services at the top of the largest search engines in the world: Google, Yahoo and Bing on a regional basis.
Busca Cliente knows that the Internet is arguably the biggest showcase for a company today and also understands the importance of consumption in regions other than large centers.
According to Google Adwords, for example, around 100 billion searches are made on the search engine every month. Scary, isn't it? So think about it: how important is a technology like Customer Search?
The Customer Search works like this:
users need products;
they use search engines;
the Busca Cliente platform highlights companies;
this company now has up to 95% more access in its segment.
In this way, Busca Cliente unifies regionalized and digital marketing, using the audience and visibility of search engines to place regional businesses on the consumer route.
If the analysis is done with good eyes, Customer Search can benefit both sides of the coin!
The business, which starts to sell more, and the consumer, who discovers a useful service close to home thanks to Customer Search.