The Daily Newsletter. Recommended Digital Wallets Go Global, But Local Nuances Remain Strategy Shifts And Key Takeaways As Top Earners Pay More, Financial Leaders Reflect On Foray Into Luxury Brands Google And The Rise Of The Hardware Revolution Behind Artificial Intelligence View More Content Artificial Intelligence - Generative Artificial Intelligence Investing Microsoft News News Top Fintech Advertising Spending Climbed Last Year By Pimmts January Fintech Companies Are Reportedly Ramping Up Marketing In Big Cities To Attract A Wider Customer Base.
Over The Past Three Years, The Companies' Ad Spending Has bc data singapore Grown On Average By More Than $1,000, Bloomberg Reported Sunday. The Percentage Figures Mentioned In The Report Come From An Advertising Agency Whose Clients Include Several Well-known Fintech Companies, Including And Its Peer-to-peer Offshoots. Bloomberg Said This Increase In Spending Is Due To The Growing Popularity Of Fintech Among Users, And These Companies Have Laid The Foundation For Potential Acquisitions Or Initial Public Offerings.
Chief Marketing Officer Jeff Titterton Said Fintech Companies Will Always Be Very Aligned With Digitally Native Businesses. Their Addressable Market Is Continuing To Grow, Which Is Why You're Seeing Us Show Up In Places We May Not Have Been Before. Card Expense Management, Another Fintech Company, Is Also Spending More On Advertising, The Report Adds, With Its Focus Shifting To Messaging Targeting Businesses Of All Types And Sizes, Not Just Startups.
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