Define your buyer persona

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“ Hubspot has an excellent definition of this : Buyer personas are semi-fictional representations of your ideal customers. They help you define who this audience is that you want to attract and convert, and above all, they help you humanize and understand this target audience in greater depth .” The buyer persona can be defined with the following characteristics:

Sociodemographic data: Age, gender, marital status, geographic vp r d email lists location and SES. This network allows you to know real data about user or group profiles and thus, develop efforts that provide a higher return on investment.

Linkedin is not only a tool for job searching, it is also used to promote your company or business. It allows you to carry out very specific B2B campaigns by: segmenting users according to their position, the size of the company where they work, and the type of industry. If you need to, you can even segment by specific companies.

We interviewed Damián Garza, Head of Operations at Olózfera . He tells us more about how to generate B2B leads on Linkedin and have more prospects interested in your company.
Objectives and goals: What are your personal and professional goals?
Problems and challenges: What difficulties do you have in achieving your objectives and goals?
Needs and expectations: What solution is viable to help solve your problems and thus meet your objectives?
Work Interests: Groups focused on industry topics.
Employment information: Organizations/companies where you work, position held, and level of experience.
Training level: Educational level and continuing education (diplomas, courses, etc.)
Media: Media where information is consumed, both digital and traditional.