It is recommended that you first target 2 to 3 more representative user types (for example: those who appear most frequently on the consumer list, have the highest purchasing intention, have the need for continuous use, and have the best feedback effects) to create character profiles to avoid too many This causes the marketing strategy to lose focus. 2. The more details, the better If the character profile can contain more details, more customers' pain points can be captured during strategic planning. If you do more, you will definitely gain something. 3. Regular review and maintenance The market is dynamic, and people's consumption habits may also change. The recent rise of food delivery is a good example. Therefore, remember to treat the character profile as a real person who will grow and change, update and review it regularly, and then continuously optimize and improve it.
In the process, new and representative user types may also be derived. Therefore, I encourage editors to design the first version of the character profile first. Don’t worry too much, and don’t feel pressured to get it right in one go. Common social management styles Imagine if the merchant's brand was a person, what kind of feeling would the editor hope australia mobile phone number list this person would give customers, and how should they interact with customers? When the target group is clearly defined, the answer to this question will be much clearer! : 1. Ghostly and unique style Nowadays, many Internet celebrities are no longer afraid of being different from others. They may have a strong personal consciousness and self-character.
What they say, do, and have unique opinions on different issues, and even form an exclusive " "Quotes", by creating a different sense of contrast from others, it can make the eyes of the target group brighten. 2. Eye-catching and eye-catching high-profile style What I want to emphasize here is personal expression or performance ability. For example, online singers or fashion bloggers, etc., use social platforms as a stage for performance, and then use their own advantages (for example: they can draw illustrations or are good at emotions) ) to show the various charms of the business and become the focus of attention. 3. Professional, mature and steady style Act as a knowledge disseminator in the merchant's professional field, making target users feel that what the editor says is very convincing, and they will even take the initiative to ask for professional knowledge sharing from the merchant.