Searches for lawn chairs and outdoor toys have nearly tripled and quadrupled respectively, while sporting goods such as men's running apparel (+164%) and yoga mats (+323%) have also increased.
A more detailed look at the changes in consumer demand during the pandemic can be found in our recent blog post .
Ecommerce companies: adapting to the new normal
Many businesses have been navigating the unknown in the wake of the coronavirus pandemic, as consumers and the broader market have shifted to a new reality of online shopping behaviors.
Next, we’ll look at what e-commerce businesses can do to make data-driven marketing decisions as they strive to stay ahead in a reshaped market landscape.
Main eCommerce platforms
As a result of the COVID-19 pandemic, many businesses that previously did not sell online or had a limited presence turned to platforms that provide quick solutions to create online stores.
Graphic showing traffic trends related to ecommerce platforms in 2020
In March 2020, Shopify saw over 7.3 million visits compared to the previous month. Shopify's overall traffic in Q1 2020 increased globally by 29% year-over-year, and searches for "Shopify free trial" grew by 89% during the month.
Creating an online store is only part of the challenge. Ensuring that it attracts qualified traffic, converts visitors into customers, and competes with the competition is critical to its success.