When the service was launched, there was almost no competition, so the company did not set up a specific marketing organization, but instead attracted customers by creating landing pages for each keyword. However, as the number of competitors increased, there were more and more areas that they were unable to handle, so they considered outsourcing. At the time, the company's knowledge of SEO and web marketing was highly personalized and there was no established system in place, so they wanted to find a partner that could give them advice on building a self-sustaining web marketing organization.
The reason they ultimately chose Nile was singapore telegram data because "Nile's SEO Consulting" always came up at the top of searches for keywords like "SEO," and because the company was willing to listen to them attentively even before accepting an order and suggest a menu that suited their needs. Nile explored user insights through user interviews, and also examined the company's strengths through marketing techniques such as STP analysis and 4C analysis, as well as group discussions . We then helped ReserveLink to unify its understanding across its marketing, sales, and other relevant departments .
Furthermore, taking into account the nature of the two owned media, we will clearly distinguish between the targets, with the service site targeting the semi-latent layer and the owned media targeting the latent layer. In the second half of the support, we held six workshops, one per month, with the aim of in-house marketing. After six months, we were successful in paving the way for in-house marketing , and currently ReserveLink continues to promote its strengths, including the features of its services, through content.