There are a few factors that need to be taken into consideration when defining the ideal number of words for a post. These include:
relevance and complexity of the topic;
persona interest;
difficulty in ranking the desired keyword.
There is no rule regarding the ideal number of words a text should have, but experts point out that the ideal is to work with content that has at least 500 words.
Shorter posts work well for top-of-funnel content, lists, high school coaches email list and texts that are intended to begin lead education. However, it is important to note that short content does not have to be shallow. Focus on the objectivity of the texts and the user experience.
When working with keywords with high competition and that are relevant to the persona, the ideal is for the texts to be more robust, over 1500 words. One tip is to check the length of the content of the competitors that are in the first 3 positions on Google, and extend your article so that it is longer and better than theirs.
The size of a post has a direct influence on page rankings. In fact, it is one of the main factors considered by Googlebot. This is because, when you produce longer content, you can use more keyword variations, which makes the content rank for different types of searches.
9. Number of posts on a blog
After creating your persona, you need to create a strategy for publishing content that is relevant to them. Here, the content must be based on the keywords that are present in the persona's search routine.
The number of posts on a blog impacts the indexing of these keywords, but there is no point in indexing them if they are not well ranked. Therefore, the ideal is to focus on the quality of the content offered in addition to quantity. The more good texts you produce, the greater the relevance of your pages and, consequently, your positioning in search engines.
The advantage of diversified content that addresses various topics of interest is that it will help your website/blog rank better on Google, since several relevant keywords will rank in the search engine. Therefore, we can conclude that the more relevant posts your blog has, the better!