With email routing, you can ensure that your messages are delivered professionally and accurately. Free or paid email software sends your marketing emails directly to the email inboxes of your customers or prospects. By setting a regular cadence or pre-defined dates, targeted information can reach the target audience more effectively.
Analyze the results of your email campaign
By analyzing open, click, and conversion rates , you can assess the effectiveness of your email campaign and make changes if the results are inconclusive. It’s worth taking the time to consult the analytics reports offered by email solutions, which give you a real insight into your marketing activities. There’s no point in stubbornly producing marketing greece whatsapp data emails if you find that your customers never read them. This could be due to a poor choice of message or a problem with the spam filter that can be difficult to bypass. You can remove the blocks or redefine the type of messages you send to reach your audience more effectively .
New tools integrated into the email solution
To take your email marketing campaign even further, you may decide to use the increasingly powerful tools offered by email software. In order to reach an increasingly connected population, email solution platforms have innovated by thinking of ways to send text messages to customers' smartphones. To do this, of course, you will need a phone number that the customer has provided in advance. You can schedule the automatic sending of SMS messages via an SMS campaign to invite your customers to take advantage of a promotional offer or to attend a private event, expressing your desire to reward them for their loyalty. SMS is a quick and effective way to reach your audience in a less formal way than email .
Knowing your customers well and taking their needs into account is essential to enhance your company's image and ensure the success of any marketing campaign. By designing a precise and targeted email campaign, you can achieve convincing results in terms of sales of your products and services . Choose a paid or free email solution that is perfectly suited to your needs.