What are leads and how do content marketing agencies generate them?

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Leads are people who have shown interest in a company's products or services. Content marketing agencies can generate leads by creating quality content.

The intention is to satisfy the needs and desires of the chief vp operations email list target audience. In other words, to be relevant and valuable to them. These contents can be in different formats, such as blogs, infographics, ebooks, videos, among others.

Types of leads used by content marketing agencies
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There are different types of leads used to attract customers for your business . These can be generated by a content marketing agency. Some of the most common are:

Marketing leads: Leads who have shown interest in the company's products or services, but are not yet ready to make a purchase.
Sales leads: are those who have shown interest in the company's products or services and are ready to make a purchase.
Qualified leads: are those who have proven to be a potential client, who meets the requirements to make a purchase and are interested in the product or service offered.
Unqualified leads: are those that have not yet been evaluated and it is not known if they are potential clients.
It is important that the content marketing agency can properly identify and classify the leads of each company. This will allow it to provide the appropriate resources to convert them into clients.