But the successful partnerships in the sneakerhead world don't stop there, in 2020 alone there were partnerships with giants such as: Dior x Jordan, Aimé Leon Dore x New Balance, Nike x Playstation, Adidas x Pokémon and Nike x Ben & Jerry's.
These examples show that a good partnership between brands can generate great results, and this practice in the marketing world is known as co-branding or co-marketing .
Although I used some examples from the sneakerhead world, commercial property owners database there are many lessons we can learn from these partnerships to think about how to start a co-branding strategy.
Advantages of Co-branding
cost reduction : the investment can be divided between the two parties.
add value to the brand : people tend to trust more brands that have established alliances with others;
exposure and increased brand awareness : your brand can reach new markets;
increased sales and financial gains .
Some precautions to take when starting a Co-branding strategy
You must be extremely careful when associating your brand with another, a bad choice can end up generating conflict between the audiences of the two companies;
look for companies that have services or products that complement yours, this way you will join forces and enhance your results;
analyze the mission, vision and values of your future partner, it is important that this union makes sense for both companies;
Make it clear which brands will be responsible for each part of the project, clearly define the sales channels and remuneration of the parties involved.
A partnership strategy with other companies can have great results. Here, everything will depend on good analysis, planning, and that your development is done with brands similar to your business .
Therefore, co-branding is not just for large companies. In other words, small and medium-sized businesses can also use this strategy and build successful partnerships to better position themselves in the market. This collaborative strategy can be very effective, as it allows you to think outside the box and unite the ideas of teams.
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