Svetlana Ivanova, CEO of JSC "Reasonable

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"When switching to the use of Russian mobile devices and OS, the market potential, according to J'son & Partners Consulting, could amount to 60 billion rubles per year by 2034 in all segments, primarily due to the B2C segment. In the B2G and large B2B (CII) segments, the total number of devices is estimated at 10-12 million, and the use of foreign mobile OS is not significantly limited. In the event of the introduction of strict government regulation in these segments and the transition to 100% use of Russian devices with domestic mobile OS, the annual potential in value terms could amount to 12 billion rubles (based on data on the cost of Aurora OS licenses)," said Maxim Stolpovsky.

Business Technologies" (RDTECH), albania whatsapp number databa se commenting on the development plans of "Aurora", noted that the success of a mass IT product is determined by its consumer characteristics and the quality of marketing: "I hope that our colleagues from "Aurora" have studied the priorities of consumers and have chosen the right consumer focus for the product. Then it's just a matter of a small matter - a competent strategy and promotion tactics."

Head of Content Review Sergey Polovnikov, commenting on Aurora's plans to introduce a version for Lada cars manufactured by AvtoVAZ, stated that this makes little sense, since the OS in a car is primarily an entertainment system, including music, navigation and other functions: "Aurora does not have Yandex applications, which are used for these purposes by the overwhelming majority of motorists. In addition, as Sergey Polovnikov noted, many people have signed agreements with AvtoVAZ, including Russian ecosystems, but this does not mean that all agreements will be implemented."

Sergey Polovnikov also notes that Aurora may most likely try to create an analogue of Android Auto or CarPlay so that applications from the phone can work with the car, but he doubts the feasibility of such efforts, since there are very few devices on Aurora, and software integration is not free.

In addition, Sergey Polovnikov believes that it is unlikely that Aurora will be able to repeat the success of Android on the retail market and replace it in the foreseeable future, since people are not ready to change their smartphones to devices running on Aurora.

"Until a full-fledged ecosystem of applications is formed, until there is transparency and free use of Avroid, the Aurora operating system in the retail sector has very limited chances of success," he added.

According to Sergei Polovnikov, we can talk about the prospects for the development of Aurora among ordinary users when Russian ecosystems of services, such as VK and Yandex, come to it with native applications developed specifically for Aurora, and a full-fledged Russian ecosystem for a wide range of users is formed.

"Android before the fourth version was not the operating system we are used to. Many years passed before it turned into an ecosystem that took over the world. In the case of Aurora, there is no talk of conquering the world, especially outside of Russia: it is unlikely that anyone will use Aurora in the current geopolitical conditions, when China and India have developments," concluded Sergei Polovnikov.