Google Update and the New Reality of SEO Specialists

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On March 5, 2024, Google released a major update to two algorithmic models at once: the core and anti-spam filters. Pavel Talakin, an expert at Kokoc Group, explains how this update will affect the SEO industry.

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Content:

What has changed and what taiwan telegram database does the EEAT model have to do with it?
How the updates will affect SEO specialists
Why you should think about content quality
What awaits authors
How the SEO tools market will change
How to stay one step ahead of updates


What has changed and what does the EEAT model have to do with it?
Google's ads are aimed at eliminating sites with generative content from search results and improving the ranking of search results with expert and authoritative content (EEAT).

EEAT is a search model that defines global requirements for content and the site as a whole based on the following criteria:

E (Expertise) — expertise;
E (Experience) — experience;
A (Authoritativeness) — authority;
T (Trustworthiness) — reliability.
Let's take a closer look at how the March update will affect the SEO industry and how to adapt to the new rules.

How can a business independently research its audience and promote its products and services on the Internet? We tell you in the course on Internet marketing .