China Dataset

Imagine a busy Saturday morning, there is a line overflowing from the pro shop, the phone is ringing off the hook and golfers are asking for last minute reservations. It is obviously a complex situation to manage.

Taking these phone bookings can be difficult for your business. Not having a strategy ...

Let’s face it: When it comes to capturing customer attention and loyalty, the competition is fierce. With so many options to choose from, it’s more important than ever to have a differentiated marketing strategy that truly makes your business stand out in their eyes. Simple advertising campaigns ...

Demand forecasting is essential for retailers to accurately predict the volumes of products they need to purchase. The inventory a retailer purchases is directly linked to its cash flow, and if it has too much or too little inventory, it loses money through discounts or missed sales.

A study ...

Lightspeed has partnered with Digital Main Street (DMS), a program created by the Toronto Association of Business Improvement Areas (TABIA) with support from the Government of Canada, the Government of Ontario and the City of Toronto.

Through ShopHERE powered by Google, one of DMS’s programs ...

In Lightspeed's 2024 State of Retail report , we analyzed the preferences of different age groups, such as Gen Z's shopping habits versus older generations, and where customers go to look for product information.

Our observations indicate a notable shift in the way young consumers interact with ...

The marketing mix is ​​the set of commercial strategies of a company to sell better, by standing out from its competitors. This concept is based on 4 essential points, the 4Ps: the product, the price, the distribution (place in English) and the promotion. In an ultra-competitive commercial ...

In today’s hyperconnected world, where consumers are constantly online, it is crucial for any business, whether it is a multinational or a web agency in Avignon , to have a solid digital strategy . But what exactly is a digital strategy?

It is much more than just a website or a social media ...