Summary
A coherent marketing mix allows you to better understand the market
To gain market share today, nothing should be left to chance. It is therefore philippine whatsapp number necessary to adopt an effective commercial strategy. The entrepreneur must ask himself the right questions focused on the essential points of the marketing mix. What is the added value of his product compared to the competition? Who is his target and how to communicate with him? If he decides to promote his brand with IGO Promo for example, how to organize it?
Better understanding your market is a major asset for promoting your brand. Indeed, the entrepreneur who takes the time to do a market study not only knows his target better, but he also knows the best way to communicate with them. Thus, depending on whether your target is young people or seniors, men or women, the promotion channel is not the same.
Why promote your brand through a coherent marketing mix?
The marketing mix allows you to offer an effective product or service.
In a well-thought-out marketing mix, there is no room for improvisation. To achieve this, some companies do not hesitate to organize paid consumer meetings. They can thus test their product with a panel of consumers before it is put on the market.
To promote your brand well, it is indeed essential to put on the market a product or service whose effectiveness or usefulness has been tested. By taking into account the opinions expressed during consumer meetings, the company can improve its product. It can adapt it to the real need of the consumer or sometimes give up on it.
Keeping in mind the principles of the marketing mix allows you to offer a product that perfectly meets the needs of the market. This type of product earns a reputation thanks to its effectiveness.
A marketing mix allows you to adopt an effective pricing policy
To promote your brand, practicing a good pricing policy is very useful. Indeed, if you target a high-end market, you cannot offer low prices and vice versa. Your prices must adapt to the target market.
But generally to get your brand known, you can start with a promotional price at the beginning. Then, once you have won over your customers, you can sell your product at its real price.
In terms of pricing, the marketing strategy can also consist of offering discounts on group purchases. Distributing discount coupons can also help promote your brand. This encourages consumers to discover your product or the service you offer.
Better control of distribution channels
You can choose to distribute your product directly by selling it yourself. It is also possible to do indirect distribution through partners. The marketing mix allows you to make the most interesting distribution choice for your product. In direct distribution, making your products known is easier, because it involves you personally.
In the case of indirect sales, promoting your brand is a little more difficult. The partner can indeed offer those of competitors alongside your products. Relying on direct distribution is therefore the best way to ensure the visibility of your brand.