Contents and Buyer Persona
Posted: Sun Dec 22, 2024 3:44 am
Continuously listening to the customer from different angles is a pending issue for many industrial and B2B companies that still only ask the sales team for everything related to the customer.
Beyond the valuable sales information, asking the client directly (via Buyer Persona interviews with external parties, for example) and having Marketing also immersed in specific projects and operations with kuwait phone number owner the client will help maintain much more up-to-date, enriched and useful Buyer Personas for innovation, quality, communication, etc.
The organization's brand content and sales activation strategy will surely be more attractive and effective. The fact that the content creators are able to monitor the key problems of their target audience on a daily and close-up basis will help them to attract new clients by developing digital content, both inbound and outbound, for example.
Internal transversality
From our perspective, industrial companies need to work much more transversally through projects. Just as they need to incorporate the client and their problems into their daily work, into their conversations and into the operations of all people. It is not easy to achieve this organically.
In our case, through our experience in conducting Customer Journey Mapping dynamics specialized in B2B and Industrial, we help connect the vision of the different parties, but outside of that, projects are needed to consolidate it through action.
Beyond the valuable sales information, asking the client directly (via Buyer Persona interviews with external parties, for example) and having Marketing also immersed in specific projects and operations with kuwait phone number owner the client will help maintain much more up-to-date, enriched and useful Buyer Personas for innovation, quality, communication, etc.
The organization's brand content and sales activation strategy will surely be more attractive and effective. The fact that the content creators are able to monitor the key problems of their target audience on a daily and close-up basis will help them to attract new clients by developing digital content, both inbound and outbound, for example.
Internal transversality
From our perspective, industrial companies need to work much more transversally through projects. Just as they need to incorporate the client and their problems into their daily work, into their conversations and into the operations of all people. It is not easy to achieve this organically.
In our case, through our experience in conducting Customer Journey Mapping dynamics specialized in B2B and Industrial, we help connect the vision of the different parties, but outside of that, projects are needed to consolidate it through action.