Internet giants' commitment to in-app purchases
Posted: Sun Jan 19, 2025 8:24 am
From there, viewers can explore each product page to see more information, related videos, and purchasing options for that product. We are currently testing this feature with a limited number of creators. It is visible to US users on iOS, Android, and desktop.
Google has been trying to exploit its commercial potential, not only on YouTube, since Google Shopping began as a first bet on direct eCommerce and in recent months it has integrated new functions , trying to enhance its reach and power.
[Tweet «YouTube’s library could become a huge product catalogue where consumers would only have to tap to make in-app purchases.»]
However, the visual power of YouTube combined with its billions of followers around the world is unmatched , which is why Google has indicated that its video platform will be fundamental to its e-commerce strategy.
Shopify and YouTube began working together in late 2019, testing indonesia business email database an integration that allows creators to list items for sale in a digital carousel placed below videos, so this integration should soon be rolled out globally.
Google has maintained an ongoing partnership with Shopify as the internet giant looks to make further inroads into the lucrative eCommerce market. In early 2020, the two companies expanded their integration, meaning Shopify merchants can now list Google Shopping products for free.
This isn’t Shopify’s only partnership with internet giants: in May it partnered with Facebook to launch “ Shops,” a free tool to help merchants create custom online storefronts for both Facebook and Instagram.
Google has been trying to exploit its commercial potential, not only on YouTube, since Google Shopping began as a first bet on direct eCommerce and in recent months it has integrated new functions , trying to enhance its reach and power.
[Tweet «YouTube’s library could become a huge product catalogue where consumers would only have to tap to make in-app purchases.»]
However, the visual power of YouTube combined with its billions of followers around the world is unmatched , which is why Google has indicated that its video platform will be fundamental to its e-commerce strategy.
Shopify and YouTube began working together in late 2019, testing indonesia business email database an integration that allows creators to list items for sale in a digital carousel placed below videos, so this integration should soon be rolled out globally.
Google has maintained an ongoing partnership with Shopify as the internet giant looks to make further inroads into the lucrative eCommerce market. In early 2020, the two companies expanded their integration, meaning Shopify merchants can now list Google Shopping products for free.
This isn’t Shopify’s only partnership with internet giants: in May it partnered with Facebook to launch “ Shops,” a free tool to help merchants create custom online storefronts for both Facebook and Instagram.