"Checking product-market fit"?
Posted: Sun Jan 19, 2025 8:18 am
You can also use it from FANSHIP, but this time we will use Firebase's "Cohort" for analysis.
*As shown above, you can view this from the side menu "Retention".
At this time, the period setting needs to be adjusted depending on the characteristics of the app.
For example, a news app would ideally be portugal email address viewed every day, and so needs to be viewed on a daily basis, but for an apparel O2O/OMO app, it may be sufficient if it is opened once a week.
Another important thing is to not only look at the overall trend, but also check the behavior of users who meet specific criteria. This will help you see whether your measures are effective and what improvements you need to make to increase retention rates.
If you want to narrow down the results by conditions, you can view them by clicking "Add filter + at the top > (select user properties or events you have set)."
You can also check it out using the Firebase demo project shown below.
Firebase > Reports and Settings > Cohorts
Firebase Demo Project
What did you think of the three current situation analysis methods: "Investigating the number of users by lifecycle," "Calculating the app's growth rate," and
If you have not yet conducted these analyses and are implementing measures or adding features by only looking at the number of downloads and active users, analysis may help you identify clear issues and solutions.
We hope this article will help you determine what measures/additional features are needed for users at each stage of their app's lifecycle, and identify the path to growth for your app.
*As shown above, you can view this from the side menu "Retention".
At this time, the period setting needs to be adjusted depending on the characteristics of the app.
For example, a news app would ideally be portugal email address viewed every day, and so needs to be viewed on a daily basis, but for an apparel O2O/OMO app, it may be sufficient if it is opened once a week.
Another important thing is to not only look at the overall trend, but also check the behavior of users who meet specific criteria. This will help you see whether your measures are effective and what improvements you need to make to increase retention rates.
If you want to narrow down the results by conditions, you can view them by clicking "Add filter + at the top > (select user properties or events you have set)."
You can also check it out using the Firebase demo project shown below.
Firebase > Reports and Settings > Cohorts
Firebase Demo Project
What did you think of the three current situation analysis methods: "Investigating the number of users by lifecycle," "Calculating the app's growth rate," and
If you have not yet conducted these analyses and are implementing measures or adding features by only looking at the number of downloads and active users, analysis may help you identify clear issues and solutions.
We hope this article will help you determine what measures/additional features are needed for users at each stage of their app's lifecycle, and identify the path to growth for your app.