Leroy Merlin launches its own affiliate program to boost its online sales
Posted: Sun Jan 19, 2025 7:11 am
By Dalí Veliz
Marketing4eCommerce Editor
DDue to the health crisis brought on by the coronavirus, companies were forced to redirect their businesses towards a more digital environment and Leroy Merlin , the French DIY giant, is moving forward in this direction. Thus, last year it announced the launch of its product marketplace in France, and launched Hogami in Spain , a services marketplace for professionals in the sector. An effort that we can add to its most recent updates in sales channels, available on WhatsApp and by telephone. Now it has decided to continue betting on the digital environment with its new affiliate program.
How the Leroy Merlin affiliate program works
This new program has been presented in collaboration with Awin, an affiliate network with a global presence whose objective is the perpetual growth of the online business. According to the Director of Digital hungary business email database Experience at Leroy Merlin, Fernando Herranz , with this new program they seek "to have others also speak for us and for many other experts to share their experiences in the world of DIY, gardening, home, among others, and recommend Leroy Merlin if they believe it to be the best option and, therefore, reward this prescribing work on our part . "
Leroy Merlin's growth has always been progressive, even when entering the world of eCommerce. So much so that in 2019, with the improvements made to its website, it achieved 128 million unique visitors and invoiced more
Marketing4eCommerce Editor
DDue to the health crisis brought on by the coronavirus, companies were forced to redirect their businesses towards a more digital environment and Leroy Merlin , the French DIY giant, is moving forward in this direction. Thus, last year it announced the launch of its product marketplace in France, and launched Hogami in Spain , a services marketplace for professionals in the sector. An effort that we can add to its most recent updates in sales channels, available on WhatsApp and by telephone. Now it has decided to continue betting on the digital environment with its new affiliate program.
How the Leroy Merlin affiliate program works
This new program has been presented in collaboration with Awin, an affiliate network with a global presence whose objective is the perpetual growth of the online business. According to the Director of Digital hungary business email database Experience at Leroy Merlin, Fernando Herranz , with this new program they seek "to have others also speak for us and for many other experts to share their experiences in the world of DIY, gardening, home, among others, and recommend Leroy Merlin if they believe it to be the best option and, therefore, reward this prescribing work on our part . "
Leroy Merlin's growth has always been progressive, even when entering the world of eCommerce. So much so that in 2019, with the improvements made to its website, it achieved 128 million unique visitors and invoiced more