Persona in Marketing: understand its importance
Posted: Sun Jan 19, 2025 6:19 am
You obviously already know that you need to define a plan and your target audience before anything else in life! But how can you do this effectively, taking into account all the market variables and visualizing all the brand's opportunities? That's where persona studies come in. Let's go!
What is Persona?
The Persona is the idealization of your ideal client . Much more specific than the concept of target audience, it gives us more precise information about your Buyer Personas , which is very important for a marketing journey or for content marketing. In short: the ideal client and their pain .
What is it for?
It is a semi-fictional marketing strategy. Before launching the product on the market, you need to understand the needs of the future consumer to create a product or service that has some value for them, in addition to understanding how to attract them. After all, that is what you need to sell!
The Persona in communication
Now, think about it: if you understand your singapore mobile phone number consumer's mindset, you know how to talk to them, right? Okay, it's not that simple, but it's a great start. There are specialized professionals who know how and where your customer is , wonderfully influencing the relationship with them.
To do this, you need to keep in mind: the persona's fictitious name, gender, age, position or occupation, field of activity, level of education, means of communication used by the persona, their goals and challenges. This information is collected and analyzed through research (interviews or questionnaires).
But where am I going to use it, anyway?
It influences the way you write on social media, on your website, or even in emails . If she prefers a more serious language, give it to her! If she prefers something more relaxed, be that best friend, for example.
It acts directly on market positioning . Do you know what this means? Where and when the brand should be: social networks, email, events and others.
This is a way to correctly define your ideal customer, but there are techniques to build your persona and there are also several types of personas for the products and services of the same company . But, in fact, it is essential. Think about it!?
Have you understood the importance of personas for your strategy? Go to the next step and win over your customer! Find out how in: How to delight your customer from the very first moment.
What is Persona?
The Persona is the idealization of your ideal client . Much more specific than the concept of target audience, it gives us more precise information about your Buyer Personas , which is very important for a marketing journey or for content marketing. In short: the ideal client and their pain .
What is it for?
It is a semi-fictional marketing strategy. Before launching the product on the market, you need to understand the needs of the future consumer to create a product or service that has some value for them, in addition to understanding how to attract them. After all, that is what you need to sell!
The Persona in communication
Now, think about it: if you understand your singapore mobile phone number consumer's mindset, you know how to talk to them, right? Okay, it's not that simple, but it's a great start. There are specialized professionals who know how and where your customer is , wonderfully influencing the relationship with them.
To do this, you need to keep in mind: the persona's fictitious name, gender, age, position or occupation, field of activity, level of education, means of communication used by the persona, their goals and challenges. This information is collected and analyzed through research (interviews or questionnaires).
But where am I going to use it, anyway?
It influences the way you write on social media, on your website, or even in emails . If she prefers a more serious language, give it to her! If she prefers something more relaxed, be that best friend, for example.
It acts directly on market positioning . Do you know what this means? Where and when the brand should be: social networks, email, events and others.
This is a way to correctly define your ideal customer, but there are techniques to build your persona and there are also several types of personas for the products and services of the same company . But, in fact, it is essential. Think about it!?
Have you understood the importance of personas for your strategy? Go to the next step and win over your customer! Find out how in: How to delight your customer from the very first moment.