Brand persona: discover what it is and how to create yours
Posted: Sun Jan 19, 2025 6:10 am
The brand persona is a language that translates the company's message to the market and target audience, considering its values and the type of relationship it wants to develop, to become a reference.
Building a strong and well-known brand is a challenge that, when consolidated, enables a business to have the strength to face market adversities , including in digital marketing, or even economic crises that generate so many threats and difficulties.
When we talk about brand persona , we are not just referring germany phone number resource to a well-designed logo or attractive packaging . Even if an image overpowers the appeal of words, it is essential to develop strategies to keep it in people's memories.
The purpose of this article is to introduce the concept of brand persona and how a brand should communicate with its target audience. We will show you a step-by-step guide on how you can create a brand persona for your company!
What is a brand persona ?
When planning to open their own business, the entrepreneur certainly visualized the concept, values, target audience and particularities, which depend on bureaucratic and financial aspects .
Even before taking shape and moving from the realm of ideas to the realm of achievements, it is possible to print details that form the personality of the business and translate into the brand that is about to be launched.
The brand persona is nothing more than a language structure that translates what the company wants to say to the market and the target audience , considering its values and the type of relationship it wants to develop to become a reference brand and the customer's number one preference.
It is worth noting that we are talking about the company and its values, that is, something that consumers and potential customers can be inspired by to purchase products or hire services and feel safe about it.
Take a look at some companies, their brand personas , how they differentiate themselves from each other and yet remain in consumers' memories as something difficult to forget!
Cold Spot: Penguin;
Magazine Luiza: robot Lu;
Starbucks: Daily Rewards;
Kellogg's: Tony, the famous cereal tiger;
Coca-Cola: different content every year;
McDonald's: Ronald McDonald, the Hamburger-Happy Clown;
Chilli Beans: communication with a young and relaxed audience.
Each of these companies has a type of business , different sales proposals and uses their brand personas to create proximity and bonds with visitors, aiming to turn them into customers.
The target audience identifies and quickly connects with the brand, whenever something new is launched or in any interaction.
Building a strong and well-known brand is a challenge that, when consolidated, enables a business to have the strength to face market adversities , including in digital marketing, or even economic crises that generate so many threats and difficulties.
When we talk about brand persona , we are not just referring germany phone number resource to a well-designed logo or attractive packaging . Even if an image overpowers the appeal of words, it is essential to develop strategies to keep it in people's memories.
The purpose of this article is to introduce the concept of brand persona and how a brand should communicate with its target audience. We will show you a step-by-step guide on how you can create a brand persona for your company!
What is a brand persona ?
When planning to open their own business, the entrepreneur certainly visualized the concept, values, target audience and particularities, which depend on bureaucratic and financial aspects .
Even before taking shape and moving from the realm of ideas to the realm of achievements, it is possible to print details that form the personality of the business and translate into the brand that is about to be launched.
The brand persona is nothing more than a language structure that translates what the company wants to say to the market and the target audience , considering its values and the type of relationship it wants to develop to become a reference brand and the customer's number one preference.
It is worth noting that we are talking about the company and its values, that is, something that consumers and potential customers can be inspired by to purchase products or hire services and feel safe about it.
Take a look at some companies, their brand personas , how they differentiate themselves from each other and yet remain in consumers' memories as something difficult to forget!
Cold Spot: Penguin;
Magazine Luiza: robot Lu;
Starbucks: Daily Rewards;
Kellogg's: Tony, the famous cereal tiger;
Coca-Cola: different content every year;
McDonald's: Ronald McDonald, the Hamburger-Happy Clown;
Chilli Beans: communication with a young and relaxed audience.
Each of these companies has a type of business , different sales proposals and uses their brand personas to create proximity and bonds with visitors, aiming to turn them into customers.
The target audience identifies and quickly connects with the brand, whenever something new is launched or in any interaction.