[Customer unit price ②] Communicate rarity
Posted: Sun Jan 19, 2025 5:54 am
When a product is scarce, people are motivated to not miss the chance to get it.
In fact, many people have been attracted by words such as "limited quantity," "regional limited," and "pre-order before the sale starts," and ended up buying the product sweden email address without thinking. By communicating the rarity of the product, you can increase the product's appeal and increase the average customer price .
However, it is not acceptable to lie and falsify quantities or make unnecessary limitations.
Emphasize the rarity of your product by providing a valid reason, such as "We can only produce a small number due to sales lines" or "The fruit used as raw materials has a production period of only one week."
Recommended industries and success stories
This is a recommended method for restaurants, retail businesses, etc.
We will introduce the initiatives of a major restaurant chain as an example of a successful increase in average customer spending by conveying a sense of rarity.
The fast food chain has released limited edition models of popular characters for a limited time.
By effectively appealing to the scarcity of the quantity and duration, as well as the fact that the price was lower than regular products, the average customer spending doubled.
[Customer unit price ③] Provide delivery service
Our delivery service allows you to easily purchase products without having to go to the store.
Delivery services tend to lower the barrier to purchase , especially when the product is large or heavy or for busy people .
By increasing customer convenience by starting an online shopping site or partnering with a delivery company, they can expect to increase the average customer spending.
Also, when introducing a delivery service, it is important to offer special incentives.
Offering special benefits such as "free shipping for purchases over XX yen" or "XX% off the regular price with regular subscription" can lead to increased spending per customer and higher repeat rates.
In fact, many people have been attracted by words such as "limited quantity," "regional limited," and "pre-order before the sale starts," and ended up buying the product sweden email address without thinking. By communicating the rarity of the product, you can increase the product's appeal and increase the average customer price .
However, it is not acceptable to lie and falsify quantities or make unnecessary limitations.
Emphasize the rarity of your product by providing a valid reason, such as "We can only produce a small number due to sales lines" or "The fruit used as raw materials has a production period of only one week."
Recommended industries and success stories
This is a recommended method for restaurants, retail businesses, etc.
We will introduce the initiatives of a major restaurant chain as an example of a successful increase in average customer spending by conveying a sense of rarity.
The fast food chain has released limited edition models of popular characters for a limited time.
By effectively appealing to the scarcity of the quantity and duration, as well as the fact that the price was lower than regular products, the average customer spending doubled.
[Customer unit price ③] Provide delivery service
Our delivery service allows you to easily purchase products without having to go to the store.
Delivery services tend to lower the barrier to purchase , especially when the product is large or heavy or for busy people .
By increasing customer convenience by starting an online shopping site or partnering with a delivery company, they can expect to increase the average customer spending.
Also, when introducing a delivery service, it is important to offer special incentives.
Offering special benefits such as "free shipping for purchases over XX yen" or "XX% off the regular price with regular subscription" can lead to increased spending per customer and higher repeat rates.