ActiveCampaign's integration with Facebook is a huge advantage for marketing efforts , as it allows you to:
use automation actions to add or remove contacts from your Facebook custom audience;
Target contacts who have been added or removed from your Facebook Custom Audience within ActiveCampaign through automation actions.
By activating this integration, you have a much deeper insight into your contacts' behavior and a broader view of how you can improve your interaction with them.
For example, you can use this automation action to insert contacts who interacted with your email or completed a specific flow into a specific Facebook custom audience .
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This way, you have more precise targeting of the people who will be reached by your Facebook ads.
But how to carry out this integration?
If this is your question, we will show you the entire path to get started right now! Stay tuned for what you will learn:
Step by step guide to connecting Facebook Custom Audiences with ActiveCampaign.
How to manage Facebook Custom Audience integration.
How to add and remove contacts from your Facebook custom audience through your automations.
Creating segments using Facebook Custom Audiences.
Step-by-step guide to connecting Facebook Custom Audiences with ActiveCampaign
Step 1: Connect your Facebook Ads account with ActiveCampaign.
In your ActiveCampaign account, on the left sidebar, go to the “Integrations” page and click “Settings” .