Companies conduct castdevs to:

[sadiksojib35]

Created a cool product, spent money, and there are no sales - a sad story, but not uncommon. To prevent this from happening to you, do not neglect castdevs - in-depth interviews to test specific hypotheses about the product. Why companies conduct castdevs, whether they can be used to increase sales and where to look for respondents, said Konstantin Fedorov, product iran whatsapp number data development manager for the LDM platform of the Lanit document management systems department.

Subscribe to RB.RU in Telegram
Kastdev - what is it?
Let's start with what is hidden under the word CustDev. CustDev or Customer Development is a method of researching the needs of the target audience, most often in the interview format.

Save resources. First of all, custdevs are necessary to avoid unreasonable expensive actions during product development, which is especially relevant for the IT sector. Analysis of open sources shows that the average MVP (minimum viable product) for IT products costs from 3 to 7 million rubles. Timely custdev allows you to initially correctly build or adjust the product development process and roadmap, and therefore not waste resources on unnecessary tasks.
Create a product that customers definitely need. A well-conducted custom development helps to get to the bottom of the customer's real problem, which the product should solve. But if the product manager is guided only by his own assumptions or the wishes of potential customers, there is a risk of creating an absolutely unviable product.
These goals are interconnected, and conducting custom developments has become one of the mandatory stages of development in recent years. As a product manager, I regularly conduct custom developments in the process of developing our product line. Below I will share tips based on my experience and practical cases.

Customization and sales