Why is Google Analytics launching a new version?
Posted: Sun Jan 19, 2025 4:20 am
js ) in 2017, allowing users to use the same tag to manage various Google products. Otherwise, we have been using the same version of analysis for 10 years. And that's about to change. Google announced that starting July 1, 2023, standard Universal Analytics properties will no longer process data. You will be able to view your Universal Analytics reports for a period of time after July 1, 2023.
However, new data will only flow into Google paytm data Analytics 4 properties. So, if you’re still using Google Universal, it’s time to step out of your comfort zone and learn something new. The digital world has changed a lot in the past decade. Today, businesses must solve the complex task of charting their customers’ multi-platform experiences while maintaining user privacy.
GA4 was built with privacy in mind and no longer stores IP addresses or relies entirely on cookies. It also uses an event-based data model to provide user-centric measurements. While Universal Analytics offers a variety of privacy controls, Google Analytics 4 provides more comprehensive and granular control over data collection and use. These solutions and controls are especially necessary in the current international privacy data environment, where users increasingly expect better privacy protection and control over their data.
However, new data will only flow into Google paytm data Analytics 4 properties. So, if you’re still using Google Universal, it’s time to step out of your comfort zone and learn something new. The digital world has changed a lot in the past decade. Today, businesses must solve the complex task of charting their customers’ multi-platform experiences while maintaining user privacy.
GA4 was built with privacy in mind and no longer stores IP addresses or relies entirely on cookies. It also uses an event-based data model to provide user-centric measurements. While Universal Analytics offers a variety of privacy controls, Google Analytics 4 provides more comprehensive and granular control over data collection and use. These solutions and controls are especially necessary in the current international privacy data environment, where users increasingly expect better privacy protection and control over their data.