A dialogue with the organization?
Posted: Sun Jan 19, 2025 4:01 am
Your end user as innovation partner: it remains a challenge. Often an online research or co-creation community is a first step towards long-term dialogue. A key role is reserved for the community manager, who develops the community, motivates members, recognizes insights and translates them into actions and opportunities. In this article I provide clear tips for community management, so that you avoid common pitfalls and bridge gaps.
Determining objectives
At the research agency where I work, we develop communities for organizations ourselves. These do not arise 'naturally' and the design and development of such communities pose challenges. The starting point is simple: determine what the organization (our client) wants to know and why. Then a more challenging point emerges that is often overlooked. What motivates the (potential) community member and why would he/she want to enter into
Make sure that these two points come together and that added value can be created romania mobile phone number list for all parties. Translate the market issues into interesting, challenging and clear discussion topics for community members. Use gamification, play with questions and come up with practical assignments .
Determining objectives
At the research agency where I work, we develop communities for organizations ourselves. These do not arise 'naturally' and the design and development of such communities pose challenges. The starting point is simple: determine what the organization (our client) wants to know and why. Then a more challenging point emerges that is often overlooked. What motivates the (potential) community member and why would he/she want to enter into
Make sure that these two points come together and that added value can be created romania mobile phone number list for all parties. Translate the market issues into interesting, challenging and clear discussion topics for community members. Use gamification, play with questions and come up with practical assignments .