Sleep well
Posted: Sat Jan 18, 2025 8:57 am
Include a 3 letter identifier. You can include whatever you’d like within the tracking code, such as the intended audience, campaign name, dates, and so on. However, at a minimum I suggest starting with with a 3 letter identifier representing the marketing channel i.e. paid search tracking codes start with “sem”, affiliate codes start with “aff”, email codes start with “edm”.
The identifier should end with an incrementing number representing the ‘asset’ number. This keeps the code simple, but still unique to each banner, affiliate site and paid search ad/group/campaign you’d like to measure.
The benefit of consistently starting the tracking code with the campaign channel is that you can set rules to build your marketing channel report, based on the channel identifier, as well as set up automated campaign channel classification rules for campaign reporting at the marketing channel level.
Where you have multiple agencies and partners, I’d recommend russian email list 1.7 million contact leads setting up a campaign governance framework to ensure that all parties are able to create new and consistent campaigns as needed.
Keen to read more? See all 5 of my tips for successful campaign management in SiteCatalyst. Or continue over to my second tip on KPIs: defining and measuring in campaigns.
Create unique tracking codes. The uniqueness of the tracking code should be in relation to the level of granularity you’d like to measure at. For example, if you would like to measure multiple banners from a site, you can either measure at the site level with one common tracking code across all banners, or you can measure each banner on the site by having a unique tracking code for each banner.
Sleep well
Companies like ObservePoint allow us to sleep well at night, safe in the knowledge that someone is helping us to keep a watchful eye on our tags and, in turn, helping you change your answer from “I think” to “I know”.
The identifier should end with an incrementing number representing the ‘asset’ number. This keeps the code simple, but still unique to each banner, affiliate site and paid search ad/group/campaign you’d like to measure.
The benefit of consistently starting the tracking code with the campaign channel is that you can set rules to build your marketing channel report, based on the channel identifier, as well as set up automated campaign channel classification rules for campaign reporting at the marketing channel level.
Where you have multiple agencies and partners, I’d recommend russian email list 1.7 million contact leads setting up a campaign governance framework to ensure that all parties are able to create new and consistent campaigns as needed.
Keen to read more? See all 5 of my tips for successful campaign management in SiteCatalyst. Or continue over to my second tip on KPIs: defining and measuring in campaigns.
Create unique tracking codes. The uniqueness of the tracking code should be in relation to the level of granularity you’d like to measure at. For example, if you would like to measure multiple banners from a site, you can either measure at the site level with one common tracking code across all banners, or you can measure each banner on the site by having a unique tracking code for each banner.
Sleep well
Companies like ObservePoint allow us to sleep well at night, safe in the knowledge that someone is helping us to keep a watchful eye on our tags and, in turn, helping you change your answer from “I think” to “I know”.