use the word “social” as a medium (utm_medium);
Posted: Sat Jan 18, 2025 6:50 am
use the name of the chosen social platform as the source (utm_source);
use a campaign name that indicates where you will post the link on the social platform;
shorten links and start using it in content creation or social media marketing strategies. Many of these links can become very long, especially if you add several parameters, so it is advisable to use url shortening tools;
use consistent naming: try to always adopt the same scheme and use it consistently, so as to facilitate the analysis of data on Google Analytics. If you choose to use a word with lowercase letters on a social platform, always use it in the same format;
avoid spaces in the text of UTM parameters, because they break links, if you can't do without them separate the words with an underscore or a single hyphen;
use simple and short names, because they are easier to track;
You don't need to use all five UTM parameters, just use the ones you need. In most albania consumer email list cases, the three main parameters (source, medium, and campaign) are enough, while the other two (content and keyword) are optional.
Specifically, once you have chosen the UTM builder that is best for you, you will only need to follow a few simple steps.
Enter the destination URL , which is the page where you want people to land when they click on your ad.
Add the various UTM parameters : the source (utm_source), the medium (utm_medium) and the campaign name (utm_campaign), and if necessary, also the optional parameters utm_term and utm_content. If you want to track aSponsored on Facebookfor example, you can use Facebook as utm_source, paid+social as utm_medium, SponsoredFacebook as utm_campaign
Once you fill in the fields, the tool will automatically generate the complete link with the UTM parameters, in this case:
You can then use it to monitor the performance of your Facebook campaigns and optimize them accordingly.
use a campaign name that indicates where you will post the link on the social platform;
shorten links and start using it in content creation or social media marketing strategies. Many of these links can become very long, especially if you add several parameters, so it is advisable to use url shortening tools;
use consistent naming: try to always adopt the same scheme and use it consistently, so as to facilitate the analysis of data on Google Analytics. If you choose to use a word with lowercase letters on a social platform, always use it in the same format;
avoid spaces in the text of UTM parameters, because they break links, if you can't do without them separate the words with an underscore or a single hyphen;
use simple and short names, because they are easier to track;
You don't need to use all five UTM parameters, just use the ones you need. In most albania consumer email list cases, the three main parameters (source, medium, and campaign) are enough, while the other two (content and keyword) are optional.
Specifically, once you have chosen the UTM builder that is best for you, you will only need to follow a few simple steps.
Enter the destination URL , which is the page where you want people to land when they click on your ad.
Add the various UTM parameters : the source (utm_source), the medium (utm_medium) and the campaign name (utm_campaign), and if necessary, also the optional parameters utm_term and utm_content. If you want to track aSponsored on Facebookfor example, you can use Facebook as utm_source, paid+social as utm_medium, SponsoredFacebook as utm_campaign
Once you fill in the fields, the tool will automatically generate the complete link with the UTM parameters, in this case:
You can then use it to monitor the performance of your Facebook campaigns and optimize them accordingly.