Identify the most effective delivery method
Posted: Sat Jan 18, 2025 6:37 am
We did some work for a client recently that had a well established intranet with department specific noticeboards, general noticeboards, forum areas, etc. Nobody read anything that was placed there. When we surveyed their communication habits email was top of the heap. I’m not saying email is the answer, but the most effective methods of communication across organisations are usually the most established and easiest to use. I have 4 suggestions:
E.R.E (Everyone Reads Emails)
Email. Not just any email – a personal newsletter for every key stakeholder. Prioritise 4 or 5 of the most relevant key insights, use a simple newsletter builder service such as Campaign Monitor (which is easy and will make you look awesome) and send a nicely laid out, image heavy, personalised email to each key stakeholder. You may be lucky and can share one newsletter with all of the stakeholders. BUT if you feel that there’s a need for 2 or 3 distinct executions, DO IT. Don’t forget to write a compelling subject line and heavily feature how stakeholders can contact you to find out more.
R.O.A.R (Reliable Old Analogue Resource)
Print it out. Write a handwritten note. Get a nice envelope. Walk to the key romania email list 1.8 million contact leads stakeholder’s office. Hit them up with a bright and breezy; ‘I know you’re very busy, but we’ve discovered some fantastic insights this month so I thought I’d give you something to read when you’re between meetings or on your next flight.‘
At worst – hand it to their secretary or assistant. Remember often secretaries and assistants are linchpins in your relationship with your stakeholders. Be nice.
E.R.E (Everyone Reads Emails)
Email. Not just any email – a personal newsletter for every key stakeholder. Prioritise 4 or 5 of the most relevant key insights, use a simple newsletter builder service such as Campaign Monitor (which is easy and will make you look awesome) and send a nicely laid out, image heavy, personalised email to each key stakeholder. You may be lucky and can share one newsletter with all of the stakeholders. BUT if you feel that there’s a need for 2 or 3 distinct executions, DO IT. Don’t forget to write a compelling subject line and heavily feature how stakeholders can contact you to find out more.
R.O.A.R (Reliable Old Analogue Resource)
Print it out. Write a handwritten note. Get a nice envelope. Walk to the key romania email list 1.8 million contact leads stakeholder’s office. Hit them up with a bright and breezy; ‘I know you’re very busy, but we’ve discovered some fantastic insights this month so I thought I’d give you something to read when you’re between meetings or on your next flight.‘
At worst – hand it to their secretary or assistant. Remember often secretaries and assistants are linchpins in your relationship with your stakeholders. Be nice.