Process automation
Posted: Sat Jan 18, 2025 6:21 am
It is important that the procedure for identifying and differentiating zombie products in Google Shopping is done periodically and recurrently. This way we will avoid promoting incorrect products, and we will update the list of IDs included as zombies so as not to let them die.
We have scripts that can make this process easier for us, but if not, it is enough to manually copy and paste the list of IDs that have not generated impressions in the last few days once a week . If we always copy this content into the same spreadsheet that we use as a complementary merchant feed, it will be a process of less than five minutes per week.
Data validation
Typically, if we carry out this process, after a certain bangladesh business email database amount of time, a large percentage of our products will generate at least some movement, so that our list of items tagged as zombies will quickly decrease. Even if the “zombie products” campaign has movement, the list of zombie IDs may not decrease if we have a high rotation of the catalogue.
It is interesting to review what attributes (brands, category, etc.) these zombie products have in order to identify trends and understand where we may be failing at a business level.
We have scripts that can make this process easier for us, but if not, it is enough to manually copy and paste the list of IDs that have not generated impressions in the last few days once a week . If we always copy this content into the same spreadsheet that we use as a complementary merchant feed, it will be a process of less than five minutes per week.
Data validation
Typically, if we carry out this process, after a certain bangladesh business email database amount of time, a large percentage of our products will generate at least some movement, so that our list of items tagged as zombies will quickly decrease. Even if the “zombie products” campaign has movement, the list of zombie IDs may not decrease if we have a high rotation of the catalogue.
It is interesting to review what attributes (brands, category, etc.) these zombie products have in order to identify trends and understand where we may be failing at a business level.