A step-by-step guide to action

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Do you want to invest in expensive communication software or decide on some free tools (which ones are worth your attention)? Regardless of your choice, make sure you provide customers with an adequate way to connect with your business.

A marketing plan can have different volumes and contents, depending on the scope of the promotion, budget, number of specialists and other factors.

This document is typically developed in text form with infographics or other visual elements that enhance and simplify the perception of information.

First, the entrepreneur should approve all the materials of the plan, managers and marketing department. Only then can it be implemented, considering specific deadlines and milestones.

7 Reasons to Have a Marketing Plan for Your Business
In a recent marketing survey by ServiceDirect , it was found that of those respondents who had a documented marketing plan, 96% experienced success, while those without a documented plan experienced success only 69% of the time.

We've analyzed 7 compelling reasons that might convince you to develop a marketing plan for your brand. Let's dive right in!


Promoting any business is an ongoing process that must be controlled by a plan and strategy.

A marketing plan is a step-by-step guide to action that details each step.

An advertising campaign can consist of many processes and activities, including SEO proposal , SMM, setting up, launching and analyzing contextual advertising, adding PPC ads, creating sales funnels, using design and more.

Incorporating a composable CDP (Customer Data Platform) can fu vietnam news latter rther enhance your marketing efforts by providing a unified and flexible approach to customer data management. This tool allows you to leverage real-time insights and personalize marketing strategies more effectively.

A flowchart outlining Hall's Marketing Planning Canvas, detailing steps from business goals to evaluation.
You need to think about the step-by-step instructions for each type of advertising in your marketing plan.

Additionally, you should specify the sequence, deadlines, criteria for evaluating the result and other parameters that we wrote about in our article.

This plan allows you to involve new specialists in promotion at any stage. This will not lead to process disruptions and failures.

And managers will be able to monitor in detail the effectiveness of marketing at every stage.

Absolute control of the team
The effectiveness of an advertising campaign largely depends on the marketer, designer, copywriter, SEO specialist and other team members.

Therefore, managers need to monitor all the processes performed by the team.

Without a detailed marketing plan, it is not easy to monitor the productivity of specialists.

At any time the manager can compare the plan data with the actual performance results.

It can be the main criterion for evaluating team performance or monetary rewards.

Failure to follow a marketing plan can be considered ineffective work, which should be disciplined, with possible sanctions or warnings.

Therefore, planning is essential in PR, regardless of the company's sphere of activity and its size.