Research conducted by a Gallup poll reveals that paid advertising on social media attracts only 5% of the audience.
While according to McMethod email marketing generates nearly 400% of engagement and is one of the most cost-effective methods to acquire loyal visitors.
According to 80% of digital marketing professionals , if you have a solid email marketing strategy, it will lead to maximum customer acquisition and retention. It means that customers will definitely pay attention to your email if it relates to their needs.
Nearly 61% of customers like to receive a personalized email every week, and 38% of them would like to receive emails from their favorite brands almost every day.
As smartphone usage is on the rise, mobile email open rates have increased 100% since 2012. Therefore, marketers are adopting new and emerging techniques to reach mobile users. Fortunately, email marketing is on the top as it is an effective and cost-effective option.
The above statistics are enough to understand the importance of email marketing for your restaurant business. Launching email campaigns for restaurants is a way to:
Attract new customers and gain experience in foot traffic to your restaurant
Show gratitude to your existing customers
Restaurant email marketing is an attractive way to attract local customers and generate significant profits. No matter how many other marketing techniques you follow, you will be successful restaurant email marketing is essential as it offers numerous benefits.
Plus, if done correctly, it will deliver the results you want, no matter how much you charge or what cuisine you serve.
Entrepreneurs now choose a custom restaurant business website builder where they can send promotional emails without any technical know-how.
Now you might be wondering what excites customers, what to send every day. Don't worry, your confusion is reasonable. In case you have no idea where to start with your restaurant email marketing campaign, here are some good and practical ideas that will inspire you to get started.
Holiday Post (for brunch or dinner)
Occasional special mail (send on holidays)
Birthday Email
Calendar of events
Meet the members of the chef
Event proposals
The story behind the delicious dishes
Ask for reviews
These types of emails usually attract customers. Surely, email marketing is a great way to reach your customers. It offers numerous benefits.
What if you have no idea how and what to include in a professional email that grabs attention? If you are looking for restaurant email marketing tips, we have mentioned a few that will make your job easier.
Start with a catchy subject line
Don't bombard your customers with emails every day. Send them every now and then.
Send at the right time
Give a personalized touch to sales emails
Try to use beautiful images and clear CTAs
Include contact information
Integrate social media sharing button
Now you need to be clear about the kind of email marketing hindi directory practices you should follow for your restaurant business.
Send personalized emails using stunning templates
You want to send a beautiful email newsletter, but starting from scratch can be challenging. Thanks to unique and ready-made email templates that can help you achieve extraordinary and personalized email newsletters that grab the customer's attention. But how to design a perfect email template that can include all the above information and save you time.
Here we have curated a list of the best online email templates that you can use for your restaurant email marketing campaigns and reduce abandonment rate.
1. Mailchimp
A bright yellow background features the text "Marketing smarts for big ideas" and an illustration of a person with tools, promoting Mailchimp's services.
Promotional emails (promotions, discounts, freebies
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