Why You Shouldn't Forget About Low-Frequency Queries

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In this article, we will look at what low-frequency queries are, what their advantages are, where to look for them, and how to promote your website with their help!

What are low frequency queries?
Low-frequency queries are key phrases that are entered into the search engine less frequently than mid-frequency and high-frequency ones. They are usually long, precise and specific, usually consisting of 5 to 7 words.

Depending on the niche, their frequency may vary, but often iceland phone data it exceeds 1000 impressions per month. If the topic is narrow, for example, goods for specialized industries, then it may not have any queries with a frequency of more than 1000 impressions per month. Then low-frequency queries can be queries with a frequency of up to 50 or 100 impressions.

Examples of low-frequency queries:
- buy an apartment in Mytishchi on Strelkovaya street;
- zoning of a one-room apartment photo 18 sq. m;
- buy a one-room apartment in the Kolomensky district.

What is the advantage of low-frequency queries?

Low competition. The fact that a request is low-frequency does not mean that there will be no competition for it. It is necessary to check it. This means that it will be easier to get to the top of search results for this request, and promotion will be cheaper.
Small financial investments. In contextual advertising, such queries have a lower cost per click. And in SEO, you can generally bring a page to the top of the search results and get free organic traffic!
Stable result. Due to high competition in high- and mid-frequency queries, it is difficult to maintain positions in search results. You will have to compete with dozens and hundreds of other sites, and the winners who get to the first page will receive almost everything. In low-frequency queries, the competition is lower and stability is greater.
Low-frequency queries can become medium- or high-frequency. Over time, low-frequency queries can start to be searched more often, and the traffic for them will increase, and the positions in the search results will remain!
Optimized for voice search. Voice search is a trend that will only grow stronger. Already, 20% of queries in the Google mobile app are voice searches. On average, queries in voice search are longer and more specific than in text search — that is, they are more like low-frequency ones.