SEO for product card on online store website
Posted: Sun Jan 12, 2025 7:12 am
A product card is a special page that provides detailed information about a product visually and in text. To achieve maximum SEO optimization, you need to include in the card: description, images, videos, characteristics, price, useful links and other elements that we talk about in this article.
Why it is worth optimizing product card pages
Optimization of the product card solves several vk database problems:
Attracting targeted traffic.
Reduced bounce rates.
Increase conversions.
Increasing user interest in products, services, and organizations.
How to do SEO for a product card
Page optimization includes the following points:
Development of structure.
Compiling meta tags.
Checking text for uniqueness and literacy.
Placement of product characteristics.
Check for duplicates.
Compilation of CNC.
Bread crumbs.
Setting up interlinking.
Installation of micro-marking.
Placement of useful functionality.
Placement of elements of interest to buyers.
Let's take a closer look at each point.
Development of structure
The product information on the card should be useful for the potential buyer and encourage him to make a purchase. To do this, it is important to develop a convenient page structure. It is recommended to use a standard and familiar product card format.
On the left is a photo of the product
On the right are the cost, sizes, bonuses, installments, etc.
Below is a detailed description of the characteristics.
Compiling Meta Tags
Write tags like these:
Heading H 1
It contains the name of the product. Search engines do not read abbreviations well, so do not use them.
Title
The title is displayed in the browser line and on the tab where the cursor is hovering. Use keywords when constructing the title:
Buy, order.
Name.
Manufacturer.
Delivery, pick-up.
Characteristic.
Price.
Description
Here the user will see the text in the description in the search results. Therefore, to increase clickability, write reliable information.
Checking text for uniqueness and literacy
The product description must be:
No spelling or other errors.
Original.
Useful for the user.
Placement of product characteristics
The information can be presented in a table, which will make it easier for the user to understand. The characteristics can be divided into groups, for example, "Main characteristics", "Sizes", "Material", "Delivery methods", "Package" and other suitable categories.
Check for duplicates
If the same product on your site is in different categories, make sure they have the same URL so that search engines do not consider them as different product items with the same description. If you need to have two identical product items with the same description, ask the developer to add the "rel canonical" tag to one of them. This way, search engines will understand which URL is the main one and will not consider product descriptions as non-unique.
Compilation of CNC
CHPU is a human-readable URL . For SEO, you can add keywords to them.
Breadcrumbs
They are designed for convenient navigation through the resource, so that the user can move to a category or menu with one click.
Setting up interlinking
Inside the card, you can place blocks that lead to other pages.
Related products.
Similar products.
Personalized recommendations.
Pages with delivery, payment, return conditions.
Installation of micro-markup
Upload additional images. Specify the brand, price, rating, etc. The search engine displays this information in the snippet.
Placement of useful functionality
The card should have useful buttons and tools that are easily accessible to the user, such as:
"Compare products".
"Postpone" or "Add to favorites".
Size chart.
Placement of elements of interest to buyers
Availability of goods, their quantity and in which store.
Payment, delivery and return methods.
Loyalty program.
Great deals.
Reviews.
Conclusion
To improve the ranking of product card pages, it is necessary to implement all the described methods. However, do not forget that conversions on the site depend on users.
To create the perfect landing page for buyers, it is recommended to test different elements, add buttons, promotions, links to other pages, etc.
Optimizing an online store requires a comprehensive approach: it is necessary to take into account both SEO and user convenience. It is important to monitor the technical condition of the site and promptly respond to changes in SEO metrics. The first step is to conduct a technical SEO audit to identify errors on the site and develop a plan for its improvement.
Why it is worth optimizing product card pages
Optimization of the product card solves several vk database problems:
Attracting targeted traffic.
Reduced bounce rates.
Increase conversions.
Increasing user interest in products, services, and organizations.
How to do SEO for a product card
Page optimization includes the following points:
Development of structure.
Compiling meta tags.
Checking text for uniqueness and literacy.
Placement of product characteristics.
Check for duplicates.
Compilation of CNC.
Bread crumbs.
Setting up interlinking.
Installation of micro-marking.
Placement of useful functionality.
Placement of elements of interest to buyers.
Let's take a closer look at each point.
Development of structure
The product information on the card should be useful for the potential buyer and encourage him to make a purchase. To do this, it is important to develop a convenient page structure. It is recommended to use a standard and familiar product card format.
On the left is a photo of the product
On the right are the cost, sizes, bonuses, installments, etc.
Below is a detailed description of the characteristics.
Compiling Meta Tags
Write tags like these:
Heading H 1
It contains the name of the product. Search engines do not read abbreviations well, so do not use them.
Title
The title is displayed in the browser line and on the tab where the cursor is hovering. Use keywords when constructing the title:
Buy, order.
Name.
Manufacturer.
Delivery, pick-up.
Characteristic.
Price.
Description
Here the user will see the text in the description in the search results. Therefore, to increase clickability, write reliable information.
Checking text for uniqueness and literacy
The product description must be:
No spelling or other errors.
Original.
Useful for the user.
Placement of product characteristics
The information can be presented in a table, which will make it easier for the user to understand. The characteristics can be divided into groups, for example, "Main characteristics", "Sizes", "Material", "Delivery methods", "Package" and other suitable categories.
Check for duplicates
If the same product on your site is in different categories, make sure they have the same URL so that search engines do not consider them as different product items with the same description. If you need to have two identical product items with the same description, ask the developer to add the "rel canonical" tag to one of them. This way, search engines will understand which URL is the main one and will not consider product descriptions as non-unique.
Compilation of CNC
CHPU is a human-readable URL . For SEO, you can add keywords to them.
Breadcrumbs
They are designed for convenient navigation through the resource, so that the user can move to a category or menu with one click.
Setting up interlinking
Inside the card, you can place blocks that lead to other pages.
Related products.
Similar products.
Personalized recommendations.
Pages with delivery, payment, return conditions.
Installation of micro-markup
Upload additional images. Specify the brand, price, rating, etc. The search engine displays this information in the snippet.
Placement of useful functionality
The card should have useful buttons and tools that are easily accessible to the user, such as:
"Compare products".
"Postpone" or "Add to favorites".
Size chart.
Placement of elements of interest to buyers
Availability of goods, their quantity and in which store.
Payment, delivery and return methods.
Loyalty program.
Great deals.
Reviews.
Conclusion
To improve the ranking of product card pages, it is necessary to implement all the described methods. However, do not forget that conversions on the site depend on users.
To create the perfect landing page for buyers, it is recommended to test different elements, add buttons, promotions, links to other pages, etc.
Optimizing an online store requires a comprehensive approach: it is necessary to take into account both SEO and user convenience. It is important to monitor the technical condition of the site and promptly respond to changes in SEO metrics. The first step is to conduct a technical SEO audit to identify errors on the site and develop a plan for its improvement.