Having a chatbot has many advantages both in terms of the customer relationship itself and in terms of its management. First of all, regarding the customer relationship, there is a real strategy for personalizing the request. The market today relies on pushing information to a specific person. However, some marketing specialists claim that this is a decoy and that nothing has really changed. But do chatbots provide real personalization or a quick response to a request? switzerland whatsapp data
A chatbot consists of weak artificial intelligence , developed by humans that follows a question-and-answer path. These questions and answers in the IT environment are scripts. The chatbot's objective is therefore dual-purpose. It allows you to quickly answer a question from a customer or lead but also to give information about them.
Firstly, a chatbot is intended to respond to a request without leaving the web channels. Which is today a small revolution in customer relations since we can have a clear and concise answer in a few minutes. However, a chatbot has its limits, it is not able to respond to all requests. It all depends on the script it has. Despite this, the developers of these tools work every day to fill the gaps.
Secondly, a chatbot allows you to send back information. This information is necessary for the proper functioning of a product and a service. In addition, it allows you to personalize an offer and not respond or propose something that would not interest the customer.
In short, a chatbot is very useful for simple customer relations actions such as quick troubleshooting, raising a question or obtaining information.