Some color meaning associations are common:

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Don’t worry! This article will help you explore the fundamental theory of color for branding and marketing, along with the benefits and tips for creating a palette. So buckle up and let’s get started! The Psychology of Colors: Understanding the Meaning When it comes to color psychology, Carl Jung is often associated with this topic.


Jung's innovation was to define the four australia whatsapp color temperaments: Cool Blue, Earth Green, Sun Yellow, and Fire Red. In short, here is the meaning associated with each of them: Color psychology circle Source: tcwfoundation This first theory has since evolved into more comprehensive explanations of other shades.


The Psychology of Red Red, one of the most attention-grabbing colors, is often used in marketing, whether in landing pages, newsletters, explainer videos , or other marketing materials.


It is common to see brands using red for "order now" buttons or packaging, so that they stand out. The reason is clear: red is one of the most intense shades and can evoke strong emotions. In addition, red can be impactful, especially when reserved for CTA buttons or sales indicators.