Benefits of Including Relationship Marketing in Your Business

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ringing added value to customers
For this marketing to be optimal, you need to create content that provides added value. And to do this, you will need to offer original content that provides useful information, relevant advice or adapted services. It will therefore be necessary to adapt. You will therefore need to adapt your marketing to belgium phone data the target audience, the interests of customers, their expectations, etc. It will be necessary to rethink communications and redefine the editorial line. Despite the difficult economic situation, the company must remain at its customers' side and show that it supports them.

Examples of relationship marketing in a company
Used wisely, relationship marketing has many advantages and has allowed many companies to improve their relationships with their customers without forgetting to sell their products better. Let's look at two concrete examples of relationship marketing.

Coca-Cola
When Coca-Cola decided to personalize the labels of its bottles, the brand found a way to increase sales in an optimal way. 150 first names were registered and this created an important link between the brand and young people. Coca-Cola was thus able to take advantage of user-generated content on social networks. And it was a real success.

Sephora
The brand is close to its customers and has been for a long time. This is also one of the company's criteria. It offers a successful loyalty program that has managed to retain customers over the long term. It is thus possible to obtain great discounts on the products sold, regardless of the brand. The company also relies heavily on the relationship between its saleswomen and customers. They have data that gives them the opportunity to personalize their advice as best as possible.



This relationship marketing has many advantages for businesses.

First of all, it will allow you to reduce costs. It costs 5 times less than other techniques. There is no need to make large investments to communicate with your customers via social networks.

This strategy also allows you to increase your turnover. Successful identification and communication of targets make this easy. It will thus