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Configure WhatsApp Automations with External Tool

Posted: Wed Jan 08, 2025 4:25 am
by mehjabins
The keyword “WhatsApp” is the 13th most searched keyword on Google and 89% of Italian internet users use the related app every month; it is also the most used social platform overall. This tells us that almost all of our client's target audience uses WhatsApp. In general, the client knows the habits of their customers and admits that basically everyone prefers contact on WhatsApp to a phone call or - even worse - an SMS message. At the moment we have not considered an email marketing strategy, deciding to fully embrace the potential of a strategy based on automations through WhatsApp.


How to Organize Lead Automation with WhatsApp Business chile number data First of all, you need to equip yourself with a tool that allows you to create automatic routes within your WhatsApp Business account . After an online search we recognized Spoki as a tool that guaranteed several important aspects for the customer: rapid assistance to allow the customer to act independently and costs based on the actual use of the tool itself (net of the initial cost for the setup).


Spoki has the great advantage of working just like a “prepaid phone” and therefore you pay based on how much you use the platform to send messages to users. Furthermore, the support guided us in the complete setup of the automations related to the lead generation strategy that we wanted to support the tool. Configure WhatsApp Automations with External Tool Since it is a tool external to our organization, we relied on the Spoki team to understand how to technically hook the lead flow.