EMP. How is this marketplace aligned with the identity of the Estrella Galicia group?
Posted: Wed Jan 08, 2025 4:24 am
JJ. Because it is in our DNA to resist standardization and grow by ensuring that each product maintains its original essence without losing anything along the way. We want to be the platform for artisanal food and beverage producers to have a marketing channel aligned with their values.
JJ. We are 100% aligned. We are a company that feels the craft culture , we take care of the details in everything we do, always maintaining our values and our brand identity. We never tire of saying it, we want to be the most loved beer, not the best-selling one, and that is what we are.
EMP. Which producers can be part of BigCrafters? Will they be only Spanish or also international?
JJ. As it is a marketplace model, producers, both small, medium and large, will be able to join BigCrafters and thus offer their products to thousands of people who they may not be reaching today.
Initially we want to work a lot with local sri lanka phone data products. We have high quality standards and we want to continue promoting producers who are aligned with them. Although it is true that we would like to incorporate international artisan producers later on.
EMP. Why opt for a D2C channel?
JJ. It is the way to approach and reach the new consumer of the 21st century; a digital consumer, with a variety of tastes and who values personalization, care and detail in the products and services they purchase, as well as sharing and championing the values of the companies that offer them.
EMP. What does D2C bring to consumers?
JJ. The ease of ordering, the product portfolio, the price, the speed and the convenience of receiving orders at home or in multiple locations has made more and more consumers demand more digital products and services. Currently, Amazon is one of the most relevant e-commerce and marketplaces in the world, but it is true that many consumers are not only looking for convenience, but they want to interact directly with the brand and have access to differentiated products and experiences.
JJ. We are 100% aligned. We are a company that feels the craft culture , we take care of the details in everything we do, always maintaining our values and our brand identity. We never tire of saying it, we want to be the most loved beer, not the best-selling one, and that is what we are.
EMP. Which producers can be part of BigCrafters? Will they be only Spanish or also international?
JJ. As it is a marketplace model, producers, both small, medium and large, will be able to join BigCrafters and thus offer their products to thousands of people who they may not be reaching today.
Initially we want to work a lot with local sri lanka phone data products. We have high quality standards and we want to continue promoting producers who are aligned with them. Although it is true that we would like to incorporate international artisan producers later on.
EMP. Why opt for a D2C channel?
JJ. It is the way to approach and reach the new consumer of the 21st century; a digital consumer, with a variety of tastes and who values personalization, care and detail in the products and services they purchase, as well as sharing and championing the values of the companies that offer them.
EMP. What does D2C bring to consumers?
JJ. The ease of ordering, the product portfolio, the price, the speed and the convenience of receiving orders at home or in multiple locations has made more and more consumers demand more digital products and services. Currently, Amazon is one of the most relevant e-commerce and marketplaces in the world, but it is true that many consumers are not only looking for convenience, but they want to interact directly with the brand and have access to differentiated products and experiences.