KPI Analysis in MOFU: Consideration Metrics
Posted: Wed Jan 08, 2025 4:17 am
Total budget : we indicate to the platform a budget to spend in a specific period and the algorithm itself will define how much is best to use it to make the campaigns perform at their best. A good technique to make campaigns work best in the start-up phase is to assign the entire monthly budget in the first 15 days of the campaign (therefore create a 15-day campaign with the monthly budget) and after 7 days modify the duration by adding another 15 days until the month is completed.
This will give a greater boost to the learning phase cayman islands number data and the algorithm will respond better. Sponsored Meta Ad Groups Level This section will change slightly based on the type of objective we have defined for our brand's social campaign, but the fundamental sections to know to start without having too much meat on the fire are: The programming Here you can decide the date and time to start the Meta campaigns, set the date and time to end the sponsored campaigns and the minimum/maximum budget that Meta will have to spend on each individual ad set (in the case of ABO campaigns).
The public Who is your target? How old is he? What do he like? What does he do for a living? Here, you can decide who to show your sponsored Metas to. There are several ways to define your audience: Interest Audience: You can create it by selecting demographic characteristics, interests and digital behaviors. Custom Audience: You can connect with people who have already shown interest in your company, your website, your social media, your products and much more (learn more here ).
This will give a greater boost to the learning phase cayman islands number data and the algorithm will respond better. Sponsored Meta Ad Groups Level This section will change slightly based on the type of objective we have defined for our brand's social campaign, but the fundamental sections to know to start without having too much meat on the fire are: The programming Here you can decide the date and time to start the Meta campaigns, set the date and time to end the sponsored campaigns and the minimum/maximum budget that Meta will have to spend on each individual ad set (in the case of ABO campaigns).
The public Who is your target? How old is he? What do he like? What does he do for a living? Here, you can decide who to show your sponsored Metas to. There are several ways to define your audience: Interest Audience: You can create it by selecting demographic characteristics, interests and digital behaviors. Custom Audience: You can connect with people who have already shown interest in your company, your website, your social media, your products and much more (learn more here ).