In its post about this update, Google has removed the reference (which can still be seen in its Spanish version ) that it made until now to the fact that useful content should be “written by people”, in what seems to be a nod to all those sites that publish quality content generated by AI: “Google’s useful content system generates a signal that our automated ranking systems use to ensure that people see original, useful content created for people in search results . (…) The goal is to better reward content that offers a satisfactory experience for visitors (…) The system automatically identifies content that appears to have little value, little added value, or that is not especially useful to people.” .
this improvement will serve “ to address content that appears to have been created primarily to rank well in search engines rather than to help or inform people. This ranking update will help ensure that guatemala number data unoriginal and low-quality content does not rank highly in search . In addition, our tests have found that it will especially improve results related to online education, as well as content related to arts and entertainment, shopping, and technology .”
Google also wanted to clarify that this update is completely automated, it is not a manual action or spam and it will affect all languages globally. "It is only one of the many signals that Google evaluates to classify content ," it concludes.
It will be easier to discover new information and find quality reviews
Another advantage of this update will be the ability to find results that show you new information about the searches you make . Google illustrates this with the following example: “ If you search for information about a new movie, you may have seen articles that include reviews from other sites without showing anything beyond what is available elsewhere. This is not very useful if you are hoping to read something new. With this update, you will see more results with unique and authentic information .”