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Posted: Wed Jan 08, 2025 4:00 am
Who requests information, a quote, etc. (a user who contacts us, in short). This metric is fundamental to understanding the efficiency of our marketing efforts, it can be measured for each single channel we use to promote the brand and in general for all marketing actions. Formula: Total expenditure / No. of leads obtained CAC (customer acquisition cost): this metric is not to be confused with the previous one, in fact this indicates how much it costs to acquire a new spending customer (the difference is right here, a lead is potentially spending, but has not yet been transformed into a customer .
This is a very first useful indicator to preliminarily cambodia number data understand if we are spending marketing budgets profitably ... (but even this alone risks being misleading!). Formula: Total marketing expenditure / No. of actual customers obtained Conversion rate % : yes, the conversion rate can make sense to analyze it in multiple stages of the funnel and shows the percentage of people who actually become customers. This metric helps us understand how effective our content is, our landing page, our email, etc.
.. How effective our entire marketing and communication strategy is. Formula: (N° purchases / N° unique visitors) * 100 Average Order Value : indicates the average value (the “average receipt”) of orders placed by customers (valid for e-commerce, of course). This metric helps us understand on average how much value each customer brings to our business every time they purchase. Formula: Revenue / No. of orders LTV – Life Time Value (how long a customer stays with us and continues to buy from us): represents the total value that a customer will bring us over time.
This is a very first useful indicator to preliminarily cambodia number data understand if we are spending marketing budgets profitably ... (but even this alone risks being misleading!). Formula: Total marketing expenditure / No. of actual customers obtained Conversion rate % : yes, the conversion rate can make sense to analyze it in multiple stages of the funnel and shows the percentage of people who actually become customers. This metric helps us understand how effective our content is, our landing page, our email, etc.
.. How effective our entire marketing and communication strategy is. Formula: (N° purchases / N° unique visitors) * 100 Average Order Value : indicates the average value (the “average receipt”) of orders placed by customers (valid for e-commerce, of course). This metric helps us understand on average how much value each customer brings to our business every time they purchase. Formula: Revenue / No. of orders LTV – Life Time Value (how long a customer stays with us and continues to buy from us): represents the total value that a customer will bring us over time.