Why Brands Are Going into Esports and How to Get There

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The IOC has approved the creation of the Olympic Esports Games. It seems that the industry is becoming increasingly popular among viewers around the world. It is not surprising that brands have also started looking in this direction. How and why companies are integrating into esports, said Zhambal Garmazhapov, CEO of the digital agency Kodix.

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Content:

Esports audience
Why Brands Are Going Into Esports
How brands implement their projects in eSports
How to integrate a brand into the eSports segment
What difficulties did we encounter when holding the cyber tournament and how did we solve them?
What e-tournaments bring to brands


Esports audience
The global eSports market is estimated at new zealand whatsapp phone number approximately $2 billion in 2024. By the end of 2023, the Russian market reached $100 million, showing an increase of $70 million compared to 2022. According to a report by research company Juniper Research, global eSports revenues will increase by 70% by 2025.

The tournament winners' fees are keeping up with the market dynamics. The prize fund of the World Championship in eSports, which will be held from July 4 to August 24, 2024, will be $1 million. Counter-Strike 2 eSportsmen will compete for $240 thousand. $160 thousand was allocated for the Dota 2 competition.

There is money and a large audience in the industry. Esports broadcasts attract billions of views. According to the Consumer Technology Association on esports, the industry’s reach could reach 500 million people in 2024. The largest consumer of esports is North America. The fastest-growing region is Asia-Pacific, with 57% of viewers. Almost half of them (40%) live in China and the Philippines.

China ranks first in the world in terms of the number of players - about 250 million. In Russia, about 15 million Russians are involved in eSports.
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According to statistics from the Cybersport portal, the audience of cyber athletes is 75-76% men and 24-25% women.