In marketplaces, move through the grey areas
Posted: Wed Jan 08, 2025 3:51 am
Designing campaigns for marketplaces is usually very profitable, although you also need to know what your client sells, where they sell it and how they want to sell it. In international cases , you have to take into account all the options that brands face in markets that are not the usual ones, such as: tools to automate campaigns, the consumer profile they are targeting, the regulations of the market in which they are integrated and, of course, the price of the products.
"Not everything is black or white, you have to know how to move through the grays."
Table of participants at the M4C Sessions Breakfast in collaboration with Channable
The reference to grey areas, when thinking about ghana number data international sales and/or through marketplaces, is to dare to play on the edge of the rules or in actions that are not yet regulated or standardized and that can help achieve interesting results, even if only tactically.
Work on hyperpersonalization
On the other hand, it was also said that you have to be clear about who you are selling to: the audience. Some people commented that what they have learned over time is that rather than personalizing too much, you have to take a look at what is happening in perspective in order to offer the most appropriate thing to the consumer. The idea is not to avoid personalization, but to focus on what is really important for the audience.
Work finely on creativity
The importance of branded products being featured was also discussed as an effective practice to increase brand visibility . Users must be encouraged to have a good experience when purchasing, since they are motivated by creativity and offers. However, these cannot be unoriginal and dubious, which is why agencies try to make brands understand that a campaign needs to be done right from the start.
"Not everything is black or white, you have to know how to move through the grays."
Table of participants at the M4C Sessions Breakfast in collaboration with Channable
The reference to grey areas, when thinking about ghana number data international sales and/or through marketplaces, is to dare to play on the edge of the rules or in actions that are not yet regulated or standardized and that can help achieve interesting results, even if only tactically.
Work on hyperpersonalization
On the other hand, it was also said that you have to be clear about who you are selling to: the audience. Some people commented that what they have learned over time is that rather than personalizing too much, you have to take a look at what is happening in perspective in order to offer the most appropriate thing to the consumer. The idea is not to avoid personalization, but to focus on what is really important for the audience.
Work finely on creativity
The importance of branded products being featured was also discussed as an effective practice to increase brand visibility . Users must be encouraged to have a good experience when purchasing, since they are motivated by creativity and offers. However, these cannot be unoriginal and dubious, which is why agencies try to make brands understand that a campaign needs to be done right from the start.