Emoticons are composed of a sequence of alphanumeric characters, such as for a smile or for a sad expression (and similar variations). They have been used since the dawn of the Internet and online chat as a form of visual communication, in which combinations of symbols and letters represent human faces or expressions. Emojis are small predefined images or symbols that represent a wide range of emotions, objects, animals and more. They are digital graphics that can be inserted directly into the text of the communication.
So, while Emoticons are composed of alphanumeric benin number data characters, Emojis are small graphic images. Both are used to express emotions in digital communications, but Emojis offer greater variety and possibilities for expression. Emojis and SEO So let's get to us... If Emojis impact the way we communicate on the web, do they also impact SEO and positioning? Emojis have no direct connection to SEO per se, but rather to User Experience and UX Design , which in turn can indirectly impact SEO as well.
Let's remember that Emoji and Google have had contrasting relationships over time: In 2013, Google allowed for the first time the display of Emojis within the SERP, in links, in paid ads and – sometimes – even in organic search results (especially on mobile). After 2 years, however, it changes course; in 2015, Emojis gradually begin to disappear. In 2017, they reappeared in SERP. Finally , in 2020, Google takes a step forward, improving its ranking and indexing systems, and becomes able to understand the meaning of Emojis and other special characters! IF RELEVANT, then, Emoji can communicate with Google, just like any other word in the dictionary, a bit like if they were ideograms.